Hey there, I'm Denny!

A Service Designer with 10+ years of experience in Service, UX/UI & Product Design - now shape meaningful customer experiences at Svenska Spel. My focus is turning complex challenges into intuitive, engaging services that balance user needs, business goals and long-term value.

I thrive on the full design process, from insights and prototyping to testing and delivery, always keeping the customer journey at the center. Collaboration is key, I love bringing teams and stakeholders together to co-create solutions that truly make a difference.

Passionate about design, people and innovation. Always curious, always learning!